Gösta Åbergh
I’m a Senior Product Designer with a background in design management and leadership. Over the years, I’ve worked on diverse projects, balancing creativity with strategic thinking to create impactful user experiences.
I’ve naturally moved into leadership roles, where I guide and mentor teams while keeping my passion for design at the core.
I want to create an environment where my colleagues can truly blossom and believe in empowering each team member by recognizing their unique strengths and providing them with the support, resources, and opportunities they need to thrive. My approach is to actively listen, offer guidance, and encourage growth through continuous learning and development.
Com Hem
Customer Service – Support
In designing the Customer Service support pages, our primary objective was to empower customers to easily access pertinent information, enabling them to resolve their issues effectively.
Through user testing, we gleaned insights indicating that customers sought personalized avenues to locate information, whether through browsing, reading, or contacting Customer Service directly. Our aim was to accommodate these varied preferences and enhance the accessibility of our support platform accordingly with easy navigation.
My contribution:
- Concept and Visual Design
- Hypothesis for User testing
- Information Architecture
- Guidelines and branding
- Design System
https://www.comhem.se/kundservice
https://www.comhem.se/kundservice/bredband
Com Hem
Purchase flow – Broadband
Procuring a broadband product presented numerous challenges, including displaying prices and products to ineligible customers and difficulties in comparing different options, resulting in significant drop-offs. As a designer, I recognized the imperative of simplicity and the pivotal role of providing a clear overview.
This understanding influenced the design choices, such as ensuring pricing transparency and presenting all available price plans within easy reach. Consequently, the redesign yielded a remarkable 24% increase in online broadband sales revenue.
My contribution:
- Concept and Visual Design
- User Experience and Information architecture
- User testing
- Concept proof of viable, desirable and feasible product.
Tele2
E-care
My contribution:
- Research, Concept, Information Architecture and Visual Design
- User Experience
- User-testing and prototyping
- Branding
Tele2
Mobile Application
The task extended beyond rebranding the existing Tele2 app; it involved seamlessly integrating additional Com Hem products. My aim was to enhance visuals for our primary Tele2 customer base, enticing them to explore additional offerings while conveying the competitive telecom landscape. User testing was not just beneficial, but imperative, ensuring our strategy aligned perfectly with customer needs and industry demands.
My contribution:
- Research, Concept, Information Architecture and Visual Design
- User Experience
- User-testing and prototyping
I want to clarify that while I didn’t create the video below itself, all of the content and screens used in the video were sourced from my work on the Tele2 app:
Nordic Outdoor Adventures
Mobile Application
My redesign of the Nordic Outdoor Adventure app focused on improving both usability and visual appeal. I revamped the Information Architecture for easier navigation, reduced cognitive load by grouping related information, and simplified the color palette to enhance user focus. These efforts resulted in a more intuitive and engaging experience, encouraging users to explore and enjoy outdoor activities.
My contribution:
- Research, Concept, Information Architecture
- Benchmarking
- Visual Design
