Gösta Åbergh

I’m a Senior Product Designer with a background in design leadership and a passion for creating meaningful user experiences. I’ve led teams with empathy, focusing on empowering individuals by recognizing their strengths and supporting their growth.

Outside of work, I’m a parent to twins, a board game enthusiast, and hope to one day create a game of my own. I once learned Czech to study at FAMU, Prague’s top film school—an experience that reflects my curiosity, persistence, and love for creative challenges.

Com Hem

Customer Service – Support

When redesigning the Customer Service pages, our goal was to help users quickly find the info they needed to solve issues on their own. User testing showed different preferences—some wanted to browse, others to read or contact support—so we focused on improving navigation to support all paths.

My contribution:

Concept and Visual Design
Hypothesis for User testing
Information Architecture
Guidelines and branding
Design System

https://www.comhem.se/kundservice
https://www.comhem.se/kundservice/bredband

Com Hem

Purchase flow – Broadband

Buying broadband was confusing—customers struggled with unclear pricing, ineligibility issues, and poor comparison tools, leading to high drop-off rates. By simplifying the flow and improving pricing transparency, the redesign led to a 24% increase in online broadband sales revenue.

My contribution:

Concept and Visual Design
User Experience and Information architecture
User testing
Concept proof of viable, desirable and feasible product.

https://www.comhem.se/bredband

Com Hem

Campaign – Com Hem Tv Hub

With the launch of our new TV box—a major upgrade from TiVo—we needed to clearly communicate its benefits, despite it lacking a much-loved recording feature. The challenge was not just promoting the product, but also shifting customer viewing habits. Thanks to strategic design and messaging, the launch was a success, with 369 units sold online in just the first five days.

My contribution:

Concept and Visual Design
User testing
User Experience
Information architecture

https://www.comhem.se/tv/tv-hub

Tele2

E-care

Merging Com Hem and Tele2 meant tackling both technical and brand challenges. The goal was a unified experience that felt familiar to existing users and appealing to new ones. Close collaboration ensured smooth integration and consistent brand messaging, enabling a fast and successful launch.

My contribution:

Research, Concept, Information Architecture and Visual Design
User Experience
User-testing and prototyping
Branding

Tele2

Mobile Application

This project went beyond rebranding the Tele2 app—it meant integrating Com Hem products while elevating visuals to engage existing users and reflect a competitive telecom market. User testing was key to aligning design with customer needs and business goals.

My contribution:

Research, Concept, Information Architecture and Visual Design
User Experience
User-testing and prototyping

I want to clarify that while I didn’t create the video below itself, all of the content and screens used in the video were sourced from my work on the Tele2 app:

Nordic Outdoor Adventures

Mobile Application

I redesigned the Nordic Outdoor Adventure app to improve usability and visual clarity. By simplifying the navigation, grouping related info, and refining the color palette, the app became more intuitive and engaging—encouraging users to explore the outdoors.

My contribution:

Research, Concept, Information Architecture
Benchmarking
Visual Design

Thank you

I hope you had a pleasant visit. Before you go, feel free to reach out—I’d love to hear from you via email.